Stories Stitched in Silence & Soil
Stories Stitched in Silence & Soil

A curious wanderer at heart and a visual nerd by choice, that’s me. I’m the kind of Jugadu Visual Detective who feels more at home on a dusty village road than in a studio, always chasing stories with a camera slung over one shoulder and a hundred questions in my head.
I work closely with Jaipur Rugs, collaborating on campaign ideation and crafting films that capture the soul of their artisans and the stories woven into every thread. My work is driven by a deep respect for tradition and a cinematic eye for the everyday, creating visuals that are as honest as they are beautiful.






Campaign films for Court of Carpets.
Campaign films for Court of Carpets.
Campaign films for Court of Carpets.






Campaign films for Basant.
Campaign films for Basant.
A project very to my heart. I took three artisans from Jaipur Rugs to Mumbai and documented what it felt like for them to see the sea for the very first time, that quite pause, the wonder, the kind of joy you don't need words for.
Unni is the story of the Gaderias and their age-old practice of sheep rearing — a life shaped by movement, land, and seasons. It reflects a tradition passed through generations, where tending flocks is not just work, but a way of living in quiet harmony with nature.
Tell us a little bit about your project. We will get back to you as soon as we can with some ideas of how we can make your story shine.
The Ruta Films
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